Arts and Audiences 2016 - visit to Göteborg

Arts and Audiences 2016 - visit to Göteborg   

Tuesday 20 December 2016

Rotterdam Festivals increases and shares its expertise in the field of festivals and audience development through memberships of Dutch and international networks and by attending conferences and knowledge meetings. In recent months, we were asked to speak at the annual IFEA Convention & Expo Tucson, Arizona, U.S.A and at a conference of the Belgian Federation of Music Festivals, a delegation of the Korean city of Pusan visited our office and we were present at the Arts & Audiences conference in Göteborg. These activities help strengthen the international positioning of Rotterdam and the experiences and knowledge we gather help us to serve the industry in our city.

Arts and Audiences 2016
On 7 and 8 November 2016 we visited Arts and Audiences, Leading Transition in Göteborg. Arts and Audiences is a Nordic meeting point for cultural leaders, artists, artistic directors and marketing & communication managers. During the conference the speakers and guests explored the different perspectives of “Audience", “Artists”, “Institutions" and “Leadership” to see what kind of possibilities and challenges they offer for the future. Our Swedish Partner Kultur-I- Vast in our audience engagement network (AEN) organised the conference.

Some very interesting international and inspirational cases were presented:


Martin Q Larsson, chair of The Swedish Society of Composers, talked about the next edition of the Nordic Music
Days, which will be held in London. It promises to go back to the basics and create an all inclusive exp(h)earience.

Steven Hadley of Queens University Belfast talked about the leadership we need and the difference between
‘cultural democracy’ and ‘democracy of culture’.
Lynn Scarf, director of the Science Gallery in Dublin Ireland, talked about staying edgy: ensuring institutional
relevance with the help of everyone about programming with the audiences.


After the conference we had a meeting with several audience-engaged organizations from the Nordic countries and Europe to bring different networks (AEN and Adeste) together to allow for closer cooperation.