The MTV Music Week was a warming-up for the MTV European Music Awards , which took place in Rotterdam in 2016.
Musical hot spot
In the week leading up to the MTV EMA in Ahoy, Rotterdam transformed into the biggest musical hot spot of Europe! Performances by popular artists took place all over the city during MTV Music Week.
Most of the artists put their own spin on the line-up. Singer songwriter Douwe Bob hosted his own Fools Bar. Jett Rebel launched his new record label. The MTV Best Dutch Act Award was presented, and the first edition of REC took place in music venue Annabel.