The City Programme to accompany the Eurovision Song Contest in 2021 was clearly visible, both on social media and on television. We produced 5 episodes and a compilation with RTV Rijnmond (the regional radio and television broadcasting corporation). With OPEN Rotterdam we produced 9 daily talkshows. The people of Rotterdam submitted their own version of a famous Eurovision song or a new song written and performed especially. So much talent!
The City Programme was also clearly visible on the streets of Rotterdam. In the shopping areas, on weekly market days, in care homes for the elderly, and at the children’s hospital Sophia Kinderziekenhuis. Every event was 100% Covid-proof of course. For example, there were concerts on rooftops, in the world port, in the living rooms of musicians and in theaters. Children were singing songs in schools throughout Rotterdam, and they could join in by writing their own song.
The City Programma and the Eurovision Song Contest were very good for the reputation of Rotterdam. As many as 89% of the citizens of Rotterdam were proud of their city, the events giving them a sense of confidence and connection. The City Programme scored a 7.8 out of 10. This iconic festival for music lovers became visible and tangible in the city of Rotterdam, despite the Covid restrictions. This is how the City Programme contributed to the major success of the Eurovision Song Contest in Rotterdam.
Alderman Said Kasmi (Education, Culture & Tourism) in Rotterdam: “I am very pleased with the excellent and successful 65th edition of the Eurovision Song Contest. Rotterdam showed its best side. Our city enjoyed the international spotlights. This is really great for the city of Rotterdam – also in the longer term. Thanks to everyone who has made this happen. Many
thanks to all the citizens of Rotterdam who joined in and wholeheartedly celebrated in many creative ways.”
Alice Vlaanderen, Project Director at Host City Rotterdam: “I am very proud that in close cooperation with EBU, the broadcasting corporations organising this music event and all the Host City partners, we showed that – even during a pandemic – we were able to organise an unforgettable event.”